LEADERSHIP
The founders who built this
CO-FOUNDER
Brittany Farrell
Fractional CFO · CPA · M&A and Multi-Industry Financial Strategist
Brittany is one of the most experienced operators in the fractional CFO space. As Founding Partner and CEO of Riverwoods CFO & Advisory Services — a firm she's led for over 7 years — she has worked directly with business owners across home services, construction, real estate, manufacturing, hospitality, retail, automotive, non-profits, legal, medical, and professional services. She co-founded Encore Roofing & Exteriors and scaled it to multi-million dollar revenue with strong margins and zero outside equity or debt. At Buy & Build Advisors, she brings M&A, due diligence, and accounting expertise to small and middle-market transactions. As Principal at Copper Mtn Family Holdings, she oversees a diversified portfolio spanning trades, construction, AI, energy, and health. Brittany doesn't just read your financials — she's built and operated businesses herself.
Contact Brittany
CO-FOUNDER
Jerrad Smith
Chief Revenue Officer · Business Growth & Financial
Strategist
Jerrad brings a rare combination to ClearLedger: 20+ years in sales, marketing, and revenue strategy paired with deep expertise in business operations and financial performance. As a Chief Revenue Officer and Managing Partner across multiple industries — from roofing and home services to business acquisitions and private investment — he has sat in the same seat as his clients, making high-stakes decisions without clear financial visibility. That experience is exactly why he built ClearLedger. Jerrad works directly with founders to close the gap between their revenue and their profit, turning financial data into decisions that actually move the business forward.